Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2007.Edition: 9th edDescription: xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cmISBN: - 0131869604 (alk. paper)
- 9780131869608
- HF5415.32 .S35
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Main General Stacks | Reference | HF5415.32 .S35 (Browse shelf(Opens below)) | Available | 37700 |
Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Reference Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.3 .P468 Consumer behavior and marketing strategy / | HF5415.3 .P468 Consumer behavior and marketing strategy / | HF5415.32 .35 Consumer Behavior | HF5415.32 .S35 Consumer behavior / | HF5415.32 .S6 Consumer behavior : | HF5415.32 .S6 Consumer behavior : | HF5415.32 .S6 Consumer behavior : |
Includes bibliographical references and index
Consumer behavior: its origins and strategic applications --
Consumer research --
Market segmentation --
Consumer motivation --
Personality and consumer behavior --
Consumer perception --
Consumer learning --
Consumer attitude formation and change --
Communication and consumer behavior --
Reference groups and family influences --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultures and consumer behavior --
Cross-cultural consumer behavior: an international perspective --
Consumer influence and the diffusion of innovations --
Consumer decision making.
There are no comments on this title.