Consumer behavior /
Schiffman, Leon G.
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and index
Consumer behavior: its origins and strategic applications --
Consumer research --
Market segmentation --
Consumer motivation --
Personality and consumer behavior --
Consumer perception --
Consumer learning --
Consumer attitude formation and change --
Communication and consumer behavior --
Reference groups and family influences --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultures and consumer behavior --
Cross-cultural consumer behavior: an international perspective --
Consumer influence and the diffusion of innovations --
Consumer decision making.
0131869604 (alk. paper)
9780131869608
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35
Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 9th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2007. - xix, 561, C-38, G-11, I-22 p. : col. ill. ; 27 cm.
Includes bibliographical references and index
Consumer behavior: its origins and strategic applications --
Consumer research --
Market segmentation --
Consumer motivation --
Personality and consumer behavior --
Consumer perception --
Consumer learning --
Consumer attitude formation and change --
Communication and consumer behavior --
Reference groups and family influences --
Social class and consumer behavior --
The influence of culture on consumer behavior --
Subcultures and consumer behavior --
Cross-cultural consumer behavior: an international perspective --
Consumer influence and the diffusion of innovations --
Consumer decision making.
0131869604 (alk. paper)
9780131869608
Consumer behavior.
Motivation research (Marketing)
HF5415.32 / .S35