Consumer behavior / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, 1996.Description: xxv, 626 p. : ill. (some col.) ; 24 cmISBN: - 0844236748
- 97800844236742
- HF5415.32 .B47
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| HF5415.32 .A76 Consumers / | HF5415.32 .A76 Consumers / | HF5415.32 .A76 Consumers / | HF5415.32 .B47 Consumer behavior / | HF5415.32 .S35 Consumer behavior / | HF5415.32 .S6 Consumer behavior : | HF5415.32 .S6 Consumer behavior : |
Includes bibliographical references and index
Section I: The Consumer in the Marketplace Section II: The Consumer as Decision Maker Section III: Psychological Influences on Consumer Decision Making Section IV: Sociological Influences on Consumer Decision Making Section V: The Consumer in Society
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