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Consumer behavior /

Berkman, Harold W.

Consumer behavior / Harold W. Berkman, Jay D. Lindquist, M. Joseph Sirgy. - Lincolnwood, Ill. : NTC Business Books, 1996. - xxv, 626 p. : ill. (some col.) ; 24 cm.

Includes bibliographical references and index

Section I: The Consumer in the Marketplace Section II: The Consumer as Decision Maker Section III: Psychological Influences on Consumer Decision Making Section IV: Sociological Influences on Consumer Decision Making Section V: The Consumer in Society

ISBN: 0844236748

ISSN: 97800844236742

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.32 / .B47

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