Consumer behavior / Frank R. Kardes,

By:

Kardes, Frank R

Material type:

TextPublication details: Reading, Mass. Addison-Wesley, 1999.Description: xx, 505 pages : ill. ; 24 cmISBN:

9789321001996 (hbk.)
03121001990(hbk.)
9789321001996 (hbk.)
03121001990(hb

Subject(s):

Consumer behavior., Decision making

LOC classification:

HF5415.3 .K298

Contents:

Preface -- Ch. 1. The Scientific Study of Consumer Behavior -- Sect. I. How Consumers Acquire, Remember, and Use Product Knowledge -- Ch. 2. Consumer Attention and Comprehension -- Ch. 3. Consumer Memory -- Ch. 4. Consumer Judgment -- Ch. 5. Consumer Choice -- Sect. II. Persuasion and Influence -- Ch. 6. The Message-Learning Approach to Persuasion -- Ch. 7. Cognitive Approaches to Persuasion -- Ch. 8. Affective and Motivational Approaches to Persuasion -- Ch. 9. Self-Persuasion Principles -- Ch. 10. Social Influence Principles -- Sect. III. Managerial Decision Making -- Ch. 11. Online Consumer Behavior -- Ch. 12. Segmentation and International Marketing -- Ch. 13. New Product Development -- Ch. 14. Product Management -- Ch. 15. Biases in Managerial Decision Making -- Ch. 16. Strategies for Improving Managerial Decision Making -- Glossary -- References -- Name Index -- Subject Index.

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	Books	Methodist University Library Main General Stacks		Reference		HF5415.3 .K298 (Browse shelf(Opens below))					Available			12996

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Includes bibliographical references and index

Preface --
Ch. 1. The Scientific Study of Consumer Behavior --
Sect. I. How Consumers Acquire, Remember, and Use Product Knowledge --
Ch. 2. Consumer Attention and Comprehension --
Ch. 3. Consumer Memory --
Ch. 4. Consumer Judgment --
Ch. 5. Consumer Choice --
Sect. II. Persuasion and Influence --
Ch. 6. The Message-Learning Approach to Persuasion --
Ch. 7. Cognitive Approaches to Persuasion --
Ch. 8. Affective and Motivational Approaches to Persuasion --
Ch. 9. Self-Persuasion Principles --
Ch. 10. Social Influence Principles --
Sect. III. Managerial Decision Making --
Ch. 11. Online Consumer Behavior --
Ch. 12. Segmentation and International Marketing --
Ch. 13. New Product Development --
Ch. 14. Product Management --
Ch. 15. Biases in Managerial Decision Making --
Ch. 16. Strategies for Improving Managerial Decision Making --
Glossary --
References --
Name Index --
Subject Index.

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