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Consumer behavior / Frank R. Kardes,

By: Material type: TextPublication details: Reading, Mass. Addison-Wesley, 1999.Description: xx, 505 pages : ill. ; 24 cmISBN:
  • 9789321001996 (hbk.)
  • 03121001990(hbk.)
  • 9789321001996 (hbk.)
  • 03121001990(hb
Subject(s): LOC classification:
  • HF5415.3 .K298
Contents:
Preface -- Ch. 1. The Scientific Study of Consumer Behavior -- Sect. I. How Consumers Acquire, Remember, and Use Product Knowledge -- Ch. 2. Consumer Attention and Comprehension -- Ch. 3. Consumer Memory -- Ch. 4. Consumer Judgment -- Ch. 5. Consumer Choice -- Sect. II. Persuasion and Influence -- Ch. 6. The Message-Learning Approach to Persuasion -- Ch. 7. Cognitive Approaches to Persuasion -- Ch. 8. Affective and Motivational Approaches to Persuasion -- Ch. 9. Self-Persuasion Principles -- Ch. 10. Social Influence Principles -- Sect. III. Managerial Decision Making -- Ch. 11. Online Consumer Behavior -- Ch. 12. Segmentation and International Marketing -- Ch. 13. New Product Development -- Ch. 14. Product Management -- Ch. 15. Biases in Managerial Decision Making -- Ch. 16. Strategies for Improving Managerial Decision Making -- Glossary -- References -- Name Index -- Subject Index.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.3 .K298 (Browse shelf(Opens below)) Available 12996

Includes bibliographical references and index

Preface --
Ch. 1. The Scientific Study of Consumer Behavior --
Sect. I. How Consumers Acquire, Remember, and Use Product Knowledge --
Ch. 2. Consumer Attention and Comprehension --
Ch. 3. Consumer Memory --
Ch. 4. Consumer Judgment --
Ch. 5. Consumer Choice --
Sect. II. Persuasion and Influence --
Ch. 6. The Message-Learning Approach to Persuasion --
Ch. 7. Cognitive Approaches to Persuasion --
Ch. 8. Affective and Motivational Approaches to Persuasion --
Ch. 9. Self-Persuasion Principles --
Ch. 10. Social Influence Principles --
Sect. III. Managerial Decision Making --
Ch. 11. Online Consumer Behavior --
Ch. 12. Segmentation and International Marketing --
Ch. 13. New Product Development --
Ch. 14. Product Management --
Ch. 15. Biases in Managerial Decision Making --
Ch. 16. Strategies for Improving Managerial Decision Making --
Glossary --
References --
Name Index --
Subject Index.

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