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International marketing / Philip R. Cateora, John L. Graham.

By: Contributor(s): Material type: TextSeries: The McGraw-Hill/Irwin series in marketingPublication details: New York : Irwin McGraw-Hill, c2002.Edition: 11th edDescription: xxv, 694 p. : ill. ; 29 cmISBN:
  • 0072398841 (hardback)
  • 0071123121
ISSN:
  • 9780072398847
Subject(s): LOC classification:
  • HF1416 .C375
Contents:
1. The scope and challenge of international marketing -- 2. The dynamic environment of international trade -- 3. History and geography: the foundations of cultural understanding -- 4. Cultural dynamics in assessing global markets -- 5. Business customs in global marketing -- 6. The political environment: a critical concern -- 7. The international legal environment: playing by the rules -- 8. Developing a global vision through marketing research -- 9. Emerging markets -- 10. Multinational market regions and market groups -- 11. Global marketing management: planning and organization -- 12. Products and services for consumers -- 13. Products and services for businesses -- 14. International marketing channels -- 15. Exporting and logistics: special issues for business -- 16. Integrated marketing communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for international markets -- Cases.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF1416 .C375 (Browse shelf(Opens below)) Available 12591
Books Methodist University Library Main General Stacks HF1416 .C375 (Browse shelf(Opens below)) Available 12596
Books Methodist University Library Main General Stacks HF1416 .C375 (Browse shelf(Opens below)) Available 17800
Books Methodist University Library Main General Stacks Reference HF1416 .C375 (Browse shelf(Opens below)) Available 30939
Books Methodist University Library Main General Stacks Reference HF1416 .C375 (Browse shelf(Opens below)) Available 12592
Books Methodist University Library Main General Stacks HF1416 .C375 (Browse shelf(Opens below)) Available 17801
Books Methodist University Library Tema General Stacks HF1416 .C375 (Browse shelf(Opens below)) Available 12593
Books Methodist University Library Tema General Stacks HF1416 .C375 (Browse shelf(Opens below)) Available 15815

Includes bibliographical references and index

1. The scope and challenge of international marketing --
2. The dynamic environment of international trade --
3. History and geography: the foundations of cultural understanding --
4. Cultural dynamics in assessing global markets --
5. Business customs in global marketing --
6. The political environment: a critical concern --
7. The international legal environment: playing by the rules --
8. Developing a global vision through marketing research --
9. Emerging markets --
10. Multinational market regions and market groups --
11. Global marketing management: planning and organization --
12. Products and services for consumers --
13. Products and services for businesses --
14. International marketing channels --
15. Exporting and logistics: special issues for business --
16. Integrated marketing communications and international advertising --
17. Personal selling and sales management --
18. Pricing for international markets --
Cases.

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