International marketing / (Record no. 635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01651cam a22002294a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0072398841 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071123121 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780072398847 |
| 050 00 - CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C375 |
| 100 1# - AUTHOR | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE | |
| Title | International marketing / |
| Statement of responsibility, etc | Philip R. Cateora, John L. Graham. |
| 250 ## - EDITION | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | Irwin McGraw-Hill, |
| Year of publication | c2002. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxv, 694 p. : |
| Other physical details | ill. ; |
| Dimensions | 29 cm. |
| 440 #4 - SERIES | |
| SERIES | The McGraw-Hill/Irwin series in marketing |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. The scope and challenge of international marketing --<br/>2. The dynamic environment of international trade --<br/>3. History and geography: the foundations of cultural understanding --<br/>4. Cultural dynamics in assessing global markets --<br/>5. Business customs in global marketing --<br/>6. The political environment: a critical concern --<br/>7. The international legal environment: playing by the rules --<br/>8. Developing a global vision through marketing research --<br/>9. Emerging markets --<br/>10. Multinational market regions and market groups --<br/>11. Global marketing management: planning and organization --<br/>12. Products and services for consumers --<br/>13. Products and services for businesses --<br/>14. International marketing channels --<br/>15. Exporting and logistics: special issues for business --<br/>16. Integrated marketing communications and international advertising --<br/>17. Personal selling and sales management --<br/>18. Pricing for international markets --<br/>Cases. |
| 650 #0 - SUBJECTS | |
| Topical Term | Export marketing. |
| 650 #0 - SUBJECTS | |
| Topical Term | International business enterprises. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/08/2006 | HF1416 .C375 | 12591 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/08/2006 | HF1416 .C375 | 12596 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/08/2006 | HF1416 .C375 | 17800 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/08/2006 | HF1416 .C375 | 30939 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/08/2006 | HF1416 .C375 | 12592 | Books | Reference | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/08/2006 | HF1416 .C375 | 17801 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 02/08/2006 | HF1416 .C375 | 12593 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 02/08/2006 | HF1416 .C375 | 15815 | Books |