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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass: Irwin/McGraw-Hill, 1999.Edition: 5th edDescription: xxv, 545 p. : col. illISBN:
  • 0256261903
  • 9780256261905
Subject(s): LOC classification:
  • HF5415.3 .P468
Contents:
Introduction to consumer behavior and marketing strategy 2 A framework for consumer analysis 17 Introduction to affect and cognition 34 Consumers product knowledge and involvement 63 Attention and comprehension 92 Attitudes and intentions 119 Consumer decision making 148 Analyzing consumer behavior 180 Conditioning and learning processes 201 Influencing consumer behaviors 224 Introduction to the environment 246 Cultural and cross-cultural influences 267 Subculture and social class 298 Reference groups and family 325 Market segmentation and product positioning 353 Consumer behavior and product strategy 376 Consumer behavior and promotion strategy 396 Consumer behavior and pricing strategy 429 Consumer behavior and channel strategy 452 Marketing in action 479
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks Reference HF5415.3 .P468 (Browse shelf(Opens below)) Available 12858
Books Methodist University Library Main General Stacks HF5415.3 .P468 (Browse shelf(Opens below)) Available 12864
Books Methodist University Library Main General Stacks HF5415.3 .P468 (Browse shelf(Opens below)) Available 12863
Books Methodist University Library Main General Stacks Reference HF5415.3 .P468 (Browse shelf(Opens below)) Available 12857
Books Methodist University Library Tema General Stacks HF5415.3 .P468 (Browse shelf(Opens below)) Available 22980
Books Methodist University Library Tema General Stacks HF5415.3 .P468 (Browse shelf(Opens below)) Available 35354
Books Methodist University Library Tema General Stacks HF5415.3 .P468 (Browse shelf(Opens below)) Available 22982
Books Methodist University Library Tema General Stacks HF5415.3 .P468 (Browse shelf(Opens below)) Available 22981

Includes bibliographical references and indexes

Introduction to consumer behavior and marketing strategy 2
A framework for consumer analysis 17
Introduction to affect and cognition 34
Consumers product knowledge and involvement 63
Attention and comprehension 92
Attitudes and intentions 119
Consumer decision making 148
Analyzing consumer behavior 180
Conditioning and learning processes 201
Influencing consumer behaviors 224
Introduction to the environment 246
Cultural and cross-cultural influences 267
Subculture and social class 298
Reference groups and family 325
Market segmentation and product positioning 353
Consumer behavior and product strategy 376
Consumer behavior and promotion strategy 396
Consumer behavior and pricing strategy 429
Consumer behavior and channel strategy 452
Marketing in action 479

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