Consumer behavior and marketing strategy / (Record no. 634)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01443cam a2200217 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0256261903 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780256261905 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.3 |
| Item number | .P468 |
| 100 1# - AUTHOR | |
| Personal name | Peter, J. Paul. |
| 245 10 - TITLE | |
| Title | Consumer behavior and marketing strategy / |
| Remainder of title | J. Paul Peter, Jerry C. Olson. |
| 250 ## - EDITION | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston, Mass: |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 1999. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxv, 545 p. : |
| Other physical details | col. ill. |
| 440 #0 - SERIES | |
| SERIES | Irwin/McGraw-Hill series in marketing. |
| 500 ## - NOTES | |
| General note | Includes bibliographical references and indexes |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Introduction to consumer behavior and marketing strategy 2<br/>A framework for consumer analysis 17<br/>Introduction to affect and cognition 34<br/>Consumers product knowledge and involvement 63<br/>Attention and comprehension 92<br/>Attitudes and intentions 119<br/>Consumer decision making 148<br/>Analyzing consumer behavior 180<br/>Conditioning and learning processes 201<br/>Influencing consumer behaviors 224<br/>Introduction to the environment 246<br/>Cultural and cross-cultural influences 267<br/>Subculture and social class 298<br/>Reference groups and family 325<br/>Market segmentation and product positioning 353<br/>Consumer behavior and product strategy 376<br/>Consumer behavior and promotion strategy 396<br/>Consumer behavior and pricing strategy 429<br/>Consumer behavior and channel strategy 452<br/>Marketing in action 479<br/> |
| 650 #0 - SUBJECTS | |
| Topical Term | Consumer behavior. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Olson, Jerry C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 02/05/2005 | HF5415.3 .P468 | 12858 | Books | ||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/05/2005 | HF5415.3 .P468 | 12864 | Books | |||
| Methodist University Library Main | Methodist University Library Main | General Stacks | 02/05/2005 | HF5415.3 .P468 | 12863 | Books | |||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 02/05/2005 | HF5415.3 .P468 | 12857 | Books | ||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/05/2005 | HF5415.3 .P468 | 22980 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/05/2005 | HF5415.3 .P468 | 35354 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/05/2005 | HF5415.3 .P468 | 22982 | Books | |||
| Methodist University Library Tema | Methodist University Library Tema | General Stacks | 06/05/2005 | HF5415.3 .P468 | 22981 | Books |