Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type:
TextPublication details: Harlow, England ; New York : Financial Times/Prentice Hall, 2007.Edition: 4th edDescription: xxvii, 624 p. : col. ill. ; 27 cmISBN: - 0273701487
- HD30.4 .S28
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Methodist University Library Tema General Stacks | HD30.4 .S28 (Browse shelf(Opens below)) | Available | 20684 |
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| HD30.28.S755 Cases in Strategic Management | HD30.28.S755 Cases in Strategic Management | HD30.28.St8 Cases in Strategic Management | HD30.4 .S28 Research methods for business students / | HD31 Management | HD 31 Management Skills and Application: | HD 31 Contemporary management |
Previous ed.: 2003.
Chapter 1: The Nature of Business and Management Research and Structure of this Book
Chapter 2: Formulating and Clarifying the Research Topic
Chapter 3: Critically Reviewing the Literature
Chapter 4: Understanding Research Philosophies and Approaches
Chapter 5: Formulating the Research Design
Chapter 6: Negotiating Access and Research Ethics
Chapter 7: Selecting Samples
Chapter 8: Using Secondary Data
Chapter 9: Collecting Primary Data Through Observation
Chapter 10: Collecting Primary Data using Semi-Structured, In-Depth and Group Interviews
Chapter 11: Collecting Primary Data Using Questionnaires
Chapter 12: Analysing Quantitative Data
Chapter 13: Analysing Qualitative Data
14. Writing and Presenting your Project Report.
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