Research methods for business students /
Saunders, M. N. K.
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2007. - xxvii, 624 p. : col. ill. ; 27 cm.
Previous ed.: 2003.
Chapter 1: The Nature of Business and Management Research and Structure of this Book
Chapter 2: Formulating and Clarifying the Research Topic
Chapter 3: Critically Reviewing the Literature
Chapter 4: Understanding Research Philosophies and Approaches
Chapter 5: Formulating the Research Design
Chapter 6: Negotiating Access and Research Ethics
Chapter 7: Selecting Samples
Chapter 8: Using Secondary Data
Chapter 9: Collecting Primary Data Through Observation
Chapter 10: Collecting Primary Data using Semi-Structured, In-Depth and Group Interviews
Chapter 11: Collecting Primary Data Using Questionnaires
Chapter 12: Analysing Quantitative Data
Chapter 13: Analysing Qualitative Data
14. Writing and Presenting your Project Report.
0273701487
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 4th ed. - Harlow, England ; New York : Financial Times/Prentice Hall, 2007. - xxvii, 624 p. : col. ill. ; 27 cm.
Previous ed.: 2003.
Chapter 1: The Nature of Business and Management Research and Structure of this Book
Chapter 2: Formulating and Clarifying the Research Topic
Chapter 3: Critically Reviewing the Literature
Chapter 4: Understanding Research Philosophies and Approaches
Chapter 5: Formulating the Research Design
Chapter 6: Negotiating Access and Research Ethics
Chapter 7: Selecting Samples
Chapter 8: Using Secondary Data
Chapter 9: Collecting Primary Data Through Observation
Chapter 10: Collecting Primary Data using Semi-Structured, In-Depth and Group Interviews
Chapter 11: Collecting Primary Data Using Questionnaires
Chapter 12: Analysing Quantitative Data
Chapter 13: Analysing Qualitative Data
14. Writing and Presenting your Project Report.
0273701487
Business--Research.
Business--Research--Data processing.
HD30.4 / .S28