Packaging as an effective marketing tool / Bill Stewart.

By:

Stewart, Bill

Material type:

TextPublication details: London : Kogan Page, 1996.Description: vii, 200 p. : ill. (some col.) ; 22 cmISBN:

0749419881

Subject(s):

LOC classification:

HF5770 .S76

Contents:

1. Packaging as a marketing tool 2. Increasing sales 3. Premium products 4. Added value and consumer 5. Brand values 6. New products development 7. Retailer acceptance 8. Reducing material cost 9. Packaging methods 10. Rationalization 11. Warehousing and physical distribution 12. Product package size 13. Design innovation and research

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"Co-published with Pira."

Reprint. Originally published: Leatherhead, Surry, UK : Pira International, c1995, in series: Pira packaging guide series.

1. Packaging as a marketing tool
2. Increasing sales
3. Premium products
4. Added value and consumer
5. Brand values
6. New products development
7. Retailer acceptance
8. Reducing material cost
9. Packaging methods
10. Rationalization
11. Warehousing and physical distribution
12. Product package size
13. Design innovation and research

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