Packaging as an effective marketing tool / (Record no. 5581)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00937nam a2200181 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0749419881 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5770 |
| Item number | .S76 |
| 100 1# - AUTHOR | |
| Personal name | Stewart, Bill, |
| 245 10 - TITLE | |
| Title | Packaging as an effective marketing tool / |
| Statement of responsibility, etc | Bill Stewart. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | London : |
| Name of publisher | Kogan Page, |
| Year of publication | 1996. |
| 300 ## - DESCRIPTION | |
| Number of Pages | vii, 200 p. : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 22 cm. |
| 500 ## - NOTES | |
| General note | "Co-published with Pira." |
| 500 ## - NOTES | |
| General note | Reprint. Originally published: Leatherhead, Surry, UK : Pira International, c1995, in series: Pira packaging guide series. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | 1. Packaging as a marketing tool<br/>2. Increasing sales<br/>3. Premium products<br/>4. Added value and consumer<br/>5. Brand values<br/>6. New products development<br/>7. Retailer acceptance<br/>8. Reducing material cost<br/>9. Packaging methods<br/>10. Rationalization<br/>11. Warehousing and physical distribution<br/>12. Product package size<br/>13. Design innovation and research |
| 650 #0 - SUBJECTS | |
| Topical Term | Packaging. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
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