Understanding business / William G. Nickels, James M. McHugh, Susan M. McHugh.
Material type:
TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 10th edDescription: xxii, 577, [180] p. : col. ill. ; 29 cmISBN: - 9780073524597 (student ed. : alk. paper)
- 007352459X (student ed. : alk. paper)
- 9780077474324 (annotated instructor's ed. : alk. paper)
- 0077474325 (annotated instructor's ed. : alk. paper)
- HD31 .N4897
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Methodist University Library Main General Stacks | Reference | HD31 .N4897 (Browse shelf(Opens below)) | Available | 37709 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HD31 .N4897 (Browse shelf(Opens below)) | Available | 37710 |
Includes indexes.
Part 1. Business trends: Cultivating a business in diverse, global environments --
Chapter 1. Taking Risk and Making Profits within the Dynamic Business Environment
Chapter 2. Understanding Economics and How it Affects Business
Chapter 3. Doing Business in Global Market
Chapter 4. Demanding Ethical and Socially Responsible Behaviour
Part 2. Business ownership: Starting a small business --
Chapter 5. How to Form a Business
Chapter 6. Entrepreneurship and Starting a Small Business
Part 3. Business management: Empowering employees to satisfy customers --
Chapter 7. Management and Leadership
Chapter 8. Structuring Organizations for Today's Challenges
Chapter 9. Production and Operations Management
Part 4. Management of human resources: Motivating employees to produce quality goods and services --
Chapter 10. Motivating Employees
Chapter 11. Human Resource Management : Finding and Keeping the Best Employees
Chapter 12. Dealing with Union and Employees
Part 5. Marketing: Developing and implementing customer-oriented marketing plans --
Chapter 13. Marketing - Helping Buyers Buy
Chapter 14. Developing and Pricing Goods and Services
Chapter 15. Distributing Product
Chapter 16. Using Effective Promotions
Part 6. Managing financial resources.
Chapter 17. Understanding Accounting and Financial Information
Chapter 18. Financial Management
Chapter 19. Using Securities Markets for Financing and Investing
Chapter 20. Money, Financial Institutions, and the Investing Opportunities
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