Effectual entrepreneurship / Stuart Read ... [et al.].
Material type:
TextPublication details: London ; New York : Routledge, 2011.Description: xii, 228 p. : col. ill. ; 28 cmISBN: - 9780415586436 (hbk.)
- 0415586437 (hbk.)
- 9780415586443 (soft cover)
- 0415586445 (soft cover)
- HB615 .Ef3
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| HB615 .D43 Entrepreneurship and small firms / | HB615 .D43 Entrepreneurship and small firms / | HB615 .E6347 Entrepreneurship, technological innovation, and economic growth : | HB615 .Ef3 Effectual entrepreneurship / | HB615 .F52 African entrepreneurs in the 21st century : | HB615 .H266 The handbook of risk / | HB615 .H575 Cases in international entrepreneurship / |
Includes index
Part 1 I want to be an entrepreneurship but
Chapter 1. Myth: entrepreneurs are visionaries --
Chapter 2. I don't have a good idea --
Chapter 3. Myth: entrepreneurs are risk takers --
Chapter 4. I don't have enough money --
Chapter 5. Myth: entrepreneurs are extraordinary forecasters --
Chapter 6. I don't know how to take the plunge --
Chapter 7. Myth: entrepreneurs are not like the rest of us --
Chapter 8. I'm human; I'm afraid of failing --
Part II The nuts and bolts of venturing: Effectuation in action
Chapter 9. The bird-in-hand principle: start with what you have -- Chapter 10. Worldmaking: understand transformation --
Chapter 11. The affordable loss principle: risk little, fail cheap -- Chapter 12. Financing: bootstrap the venture --
Chapter 13. The crazy quilt principle: form partnerships -- Chapter 14. Ownership and control: manage investors --
Chapter 15. The lemonade principle: leverage surprise -- Chapter 16. Business plans and business models: make pitches --
Chapter 17. Venture identity: build brand --
Chapter 18. The pilot-on-the-plane principle: apply non-predictive control --
Part 3. I am an entrepreneur now: How far can i go?
Chapter 19. When the venture grows up --
Chapter 20. Entrepreneurship as a technology for social change.
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