Normal view MARC view ISBD view

Effectual entrepreneurship / Stuart Read ... [et al.]. - London ; New York : Routledge, 2011. - xii, 228 p. : col. ill. ; 28 cm.

Includes index

Part 1 I want to be an entrepreneurship but
Chapter 1. Myth: entrepreneurs are visionaries --
Chapter 2. I don't have a good idea --
Chapter 3. Myth: entrepreneurs are risk takers --
Chapter 4. I don't have enough money --
Chapter 5. Myth: entrepreneurs are extraordinary forecasters --
Chapter 6. I don't know how to take the plunge --
Chapter 7. Myth: entrepreneurs are not like the rest of us --
Chapter 8. I'm human; I'm afraid of failing --

Part II The nuts and bolts of venturing: Effectuation in action
Chapter 9. The bird-in-hand principle: start with what you have -- Chapter 10. Worldmaking: understand transformation --
Chapter 11. The affordable loss principle: risk little, fail cheap -- Chapter 12. Financing: bootstrap the venture --
Chapter 13. The crazy quilt principle: form partnerships -- Chapter 14. Ownership and control: manage investors --
Chapter 15. The lemonade principle: leverage surprise -- Chapter 16. Business plans and business models: make pitches --
Chapter 17. Venture identity: build brand --
Chapter 18. The pilot-on-the-plane principle: apply non-predictive control --

Part 3. I am an entrepreneur now: How far can i go?
Chapter 19. When the venture grows up --
Chapter 20. Entrepreneurship as a technology for social change.

ISBN: 9780415586436 (hbk.) 0415586437 (hbk.) 9780415586443 (soft cover) 0415586445 (soft cover)

Subjects--Topical Terms:
Entrepreneurship.
New business enterprises.
Success in business.

LC Class. No.: HB615 / .Ef3