The Dynamics of Mass Communication Joseph R Dominick
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TextPublication details: New York McGraw Hill 2012Edition: 12th edDescription: xxi, 470 p. : ill. ; 25 cmISBN: - 9780071318266 0071318267
- 0071318267
- P90.D71
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| P90 .W494 Mass media/mass culture : | P90.B284 Introduction to Mass Commuiniaction | P90.D71 The Dynamics of Mass Communication | P90.D71 The Dynamics of Mass Communication | P90.G14GAM Communication works | P90.L48LIT Theories of human communication | P90.W84WOO Communication in our lives |
includes index
Brief ContentsPart I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass CommunicationChapter 3 Historical and Cultural ContextPart II Media Chapter 4 The Internet and Social MediaChapter 5 NewspapersChapter 6 MagazinesChapter 7 BooksChapter 8 RadioChapter 9 Sound RecordingChapter 10 Motion PicturesChapter 11 Broadcast TelevisionChapter 12 Cable, Satellite and Internet TelevisionPart III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 AdvertisingPart IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.Chapter 17 Ethics and Other Informal ControlsPart V Impact of the Media Chapter 18 Social Effects of Mass CommunicationGlossary Photo Credits Index
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