The Dynamics of Mass Communication (Record no. 5226)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01278nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071318266 0071318267 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 0071318267 |
| 050 ## - CALL NUMBER | |
| Classification number | P90.D71 |
| 100 ## - AUTHOR | |
| Personal name | Joseph R Dominick |
| 245 ## - TITLE | |
| Title | The Dynamics of Mass Communication |
| Statement of responsibility, etc | Joseph R Dominick |
| 250 ## - EDITION | |
| Edition statement | 12th ed |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York |
| Name of publisher | McGraw Hill |
| Year of publication | 2012 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxi, 470 p. |
| Other physical details | : ill. ; 25 cm. |
| 500 ## - NOTES | |
| General note | includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Brief ContentsPart I The Nature and History of Mass Communication Chapter 1 Communication: Mass and Other FormsChapter 2 Perspectives on Mass CommunicationChapter 3 Historical and Cultural ContextPart II Media Chapter 4 The Internet and Social MediaChapter 5 NewspapersChapter 6 MagazinesChapter 7 BooksChapter 8 RadioChapter 9 Sound RecordingChapter 10 Motion PicturesChapter 11 Broadcast TelevisionChapter 12 Cable, Satellite and Internet TelevisionPart III Specific Media ProfessionsChapter 13 News Gathering and ReportingChapter 14 Public RelationsChapter 15 AdvertisingPart IV Regulation of the Mass MediaChapter 16 Formal Controls: Laws, Rules, Regulations.Chapter 17 Ethics and Other Informal ControlsPart V Impact of the Media Chapter 18 Social Effects of Mass CommunicationGlossary Photo Credits Index |
| 650 ## - SUBJECTS | |
| Topical Term | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 18/10/2013 | P90.D71 | 38847 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 27/06/2014 | P90.D71 | 39750 | Books |