Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland.
Material type:
TextSeries: Prentice Hall entrepreneurship seriesPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 2nd edDescription: xxiv, 543 p. : ill. (some col.) ; 29 cmISBN: - 9780132240574 (alk. paper)
- 0132240572 (alk. paper)
- HB615 .B374
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Methodist University Library Main General Stacks | Reference | HB615 .B374 (Browse shelf(Opens below)) | Available | 36741 | |||||||||||||
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Methodist University Library Main General Stacks | Reference | HB615 .B374 (Browse shelf(Opens below)) | Available | 36807 |
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| HB615 .B14 Entreprreneurship / | HB615 .B365 Entrepreneurship : | HB615 .B374 Entrepreneurship : | HB615 .B374 Entrepreneurship : | HB615 .B374 Entrepreneurship : | HB615 .B374 Entrepreneurship : | HB615 .B656 The entrepreneur in focus : |
Includes index
Part. 1. Decision to become an entrepreneur --
Chapter 1. Introduction to entrepreneurship --
Part. 2. Developing successful business ideas --
Chapter 2. Recognizing opportunities and generating ideas --
Chapter 3. Feasibility analysis --
Chapter 4. Writing a business plan --
Chapter 5. Industry and competitor analysis --
Chapter 6. Developing an effective business model --
Part. 3. Moving from an idea to an entrepreneurial firm --
Chapter 7. Preparing the proper ethical and legal foundation --
Chapter 8. Assessing a new venture's financial strength and viability --
Chapter 9. Building a new-venture team --
Chapter 10. Getting financing or funding --
Part. 4. Managing and growing an entrepreneurial firm --
Chapter 11. Unique marketing issues --
Chapter 12. The importance of intellectual property --
Chapter 13. Preparing for and evaluating the challenges of growth --
Chapter 14. Strategies for firm growth --
Chapter 15. Franchising.
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