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Barringer, Bruce R.

Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland. - 2nd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, c2008. - xxiv, 543 p. : ill. (some col.) ; 29 cm. - Prentice Hall entrepreneurship series .

Includes index

Part. 1. Decision to become an entrepreneur --
Chapter 1. Introduction to entrepreneurship --

Part. 2. Developing successful business ideas --
Chapter 2. Recognizing opportunities and generating ideas --
Chapter 3. Feasibility analysis --
Chapter 4. Writing a business plan --
Chapter 5. Industry and competitor analysis --
Chapter 6. Developing an effective business model --

Part. 3. Moving from an idea to an entrepreneurial firm --
Chapter 7. Preparing the proper ethical and legal foundation --
Chapter 8. Assessing a new venture's financial strength and viability --
Chapter 9. Building a new-venture team --
Chapter 10. Getting financing or funding --

Part. 4. Managing and growing an entrepreneurial firm --
Chapter 11. Unique marketing issues --
Chapter 12. The importance of intellectual property --
Chapter 13. Preparing for and evaluating the challenges of growth --
Chapter 14. Strategies for firm growth --
Chapter 15. Franchising.

ISBN: 9780132240574 (alk. paper) 0132240572 (alk. paper)

Subjects--Topical Terms:
Entrepreneurship.
New business enterprises.

LC Class. No.: HB615 / .B374