Marketing management Russell S Winer
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2007.Edition: 3rd edDescription: xxix, 500 p. : color illus. ; 29 cmISBN: - 0131963341
- 9780131963344
- 9780132296311
- 0132296314
- HF 5415.13. W5476
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Methodist University Library Tema Reference | Reference | HF 5415.13. W5476 (Browse shelf(Opens below)) | Available | 23665 |
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| HF5415.1265 .R69 Digital marketing : | HF 5415.1265 .S 77 E-marketing | HF5415.1265 .S77 E-marketing / | HF 5415.13. W5476 Marketing management | HF5415.13 W69 Services marketing : | HF5415.2 .B779 Marketing research / | HF5437 .P76 Procurement principles and management / |
Includes index
Part One: Marketing Philosophy and Strategy
Chapter 1: Marketing and the Job of the Marketing Manager
Chapter 2: A Strategic Marketing Framework
Part Two: Analysis for Marketing Decisions
Chapter 3: Marketing Research
Chapter 4: Analyzing Consumer Behavior
Chapter 5: Organizational Buying Behavior
Chapter 6: Market Structure and Competitor Analysis
Part Three: Marketing Decision Making
Chapter 7: Product Decisions
Chapter 8: New Product Development
Chapter 9: Pricing
Chapter 10: Communications and Advertising Strategy
Chapter 11: Sales Promotion
Chapter 12; Channels of Distribution
Chapter 13: Direct Channels of Distribution: Personal Selling and Direct Marketing
Chapter 14: Customer Relationship Management
Chapter 15: Special Topic: Strategies for Service Markets.
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