Marketing management (Record no. 4976)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01395nam a22002177a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0131963341 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780131963344 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780132296311 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0132296314 |
| 050 ## - CALL NUMBER | |
| Classification number | HF 5415.13. |
| Item number | W5476 |
| 100 ## - AUTHOR | |
| Personal name | Russell S Winer |
| 245 ## - TITLE | |
| Title | Marketing management |
| Statement of responsibility, etc | Russell S Winer |
| 250 ## - EDITION | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Upper Saddle River, N.J. : |
| Name of publisher | Pearson Prentice Hall, |
| Year of publication | 2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxix, 500 p. : |
| Other physical details | color illus. ; |
| Dimensions | 29 cm |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part One: Marketing Philosophy and Strategy<br/>Chapter 1: Marketing and the Job of the Marketing Manager<br/>Chapter 2: A Strategic Marketing Framework <br/><br/>Part Two: Analysis for Marketing Decisions<br/>Chapter 3: Marketing Research <br/>Chapter 4: Analyzing Consumer Behavior <br/>Chapter 5: Organizational Buying Behavior <br/>Chapter 6: Market Structure and Competitor Analysis <br/><br/>Part Three: Marketing Decision Making <br/>Chapter 7: Product Decisions <br/>Chapter 8: New Product Development <br/>Chapter 9: Pricing <br/>Chapter 10: Communications and Advertising Strategy<br/>Chapter 11: Sales Promotion <br/>Chapter 12; Channels of Distribution <br/>Chapter 13: Direct Channels of Distribution: Personal Selling and Direct Marketing <br/>Chapter 14: Customer Relationship Management <br/>Chapter 15: Special Topic: Strategies for Service Markets. |
| 650 ## - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 700 ## - OTHER AUTHORS | |
| Personal name | Russell S Winer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Tema | Methodist University Library Tema | Reference | 25/02/2099 | HF 5415.13. W5476 | 23665 | Books |