Public relations : the profession and the practice / Dan Lattimore ... [et al.].
Material type:
TextPublication details: New York : McGraw-Hill, c2007.Edition: 2nd edDescription: xxiv, 387 p. : ill. 26 cm. + DVD-ROM (4 3/4 in.)ISBN: - 9780073511863 (softcover : alk. paper)
- 0073511862 (softcover : alk. paper)
- HM1221 .P96
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Methodist University Library Main General Stacks | HM1221 .P96 (Browse shelf(Opens below)) | Checked out to pearl eileen bortey (BBAM/ED/153427) | 02/11/2018 | 3408 |
Includes index.
Part I: The profession. The Nature of Public Relations ; The History of Public Relations ; A Theoretical Basis for Public Relations ; Law and Ethics. --
Part II: The process. Research: Understanding Public Opinion ; Strategic Planning for Public Relations Effectiveness ; Action and Communication ; Evaluating Public Relations Effectiveness. --
Part III: The publics. Media Relations ; Employee Communication ; Community Relations ; Consumer Relations and Marketing ; Investor Relations. --
Part IV: The practice. Public Affairs: Relations with Government ; Public Relations in Nonprofit Organizations ; Corporate Public Relations ; Technological, Global, and Organizational Issues in Public Relations.
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