Public relations : (Record no. 4528)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01304cam a2200193 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073511863 (softcover : alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073511862 (softcover : alk. paper) |
| 050 00 - CALL NUMBER | |
| Classification number | HM1221 |
| Item number | .P96 |
| 245 00 - TITLE | |
| Title | Public relations : |
| Remainder of title | the profession and the practice / |
| Statement of responsibility, etc | Dan Lattimore ... [et al.]. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York : |
| Name of publisher | McGraw-Hill, |
| Year of publication | c2007. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxiv, 387 p. : |
| Other physical details | ill. |
| Dimensions | 26 cm. + |
| Accompanying material | DVD-ROM (4 3/4 in.) |
| 500 ## - NOTES | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part I: The profession. The Nature of Public Relations ; The History of Public Relations ; A Theoretical Basis for Public Relations ; Law and Ethics. --<br/>Part II: The process. Research: Understanding Public Opinion ; Strategic Planning for Public Relations Effectiveness ; Action and Communication ; Evaluating Public Relations Effectiveness. --<br/>Part III: The publics. Media Relations ; Employee Communication ; Community Relations ; Consumer Relations and Marketing ; Investor Relations. --<br/>Part IV: The practice. Public Affairs: Relations with Government ; Public Relations in Nonprofit Organizations ; Corporate Public Relations ; Technological, Global, and Organizational Issues in Public Relations. |
| 650 #0 - SUBJECTS | |
| Topical Term | Public relations. |
| 650 #0 - SUBJECTS | |
| Topical Term | Public relations |
| 700 1# - OTHER AUTHORS | |
| Personal name | Lattimore, Dan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Main | Methodist University Library Main | General Stacks | HM1221 .P96 | 3408 | Books |