Principles of services marketing Adrian Palmer
Material type:
TextPublication details: Maidenhead : McGraw-Hill Education, 2011.Edition: 6th edDescription: xvii, 525 p. : illus.; 27 cmISBN: - 0077129512
- 9780077129514
- HF5415.1 3.P18
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| HF5415 .M29474 Marketing / | HF5415.1 263.D79 Business marketing : | HF5415.1 3.P18 Principles of services marketing | HF5415.1 3.P18 Principles of services marketing | HF5415.1 3.P18 Principles of services marketing | HF5415.1 3.P18 Principles of services marketing | HF5415.1 53.C84 New products management |
Includes Index
Chapter 1: What is Service Marketing?
Chapter 2: The Service Encounter
Chapter 3: Service Efficiency and Effectiveness in the Internet Age
Chapter 4: making Service Accessible to Consumers
Chapter 5: Undertaking Services Buyer Bahaviour
Chapter 6: Relationships, Partnership and Networks
Chapter 7: Innovation and New Service Development
Chapter 8: Developing Service Brand
Chapter 9: Service Quality
Chapter 10; Engaging Employers in Service Delivery
Chapter 11: The Pricing Services
Chapter 12: Yield Management: Matching Capacity with Demand
Chapter 13: Managing Communications
Chapter 14: Globalized Services Marketing
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