Principles of services marketing
Adrian Palmer
Principles of services marketing Adrian Palmer - 6th ed. - Maidenhead : McGraw-Hill Education, 2011. - xvii, 525 p. : illus.; 27 cm
Includes Index
Chapter 1: What is Service Marketing?
Chapter 2: The Service Encounter
Chapter 3: Service Efficiency and Effectiveness in the Internet Age
Chapter 4: making Service Accessible to Consumers
Chapter 5: Undertaking Services Buyer Bahaviour
Chapter 6: Relationships, Partnership and Networks
Chapter 7: Innovation and New Service Development
Chapter 8: Developing Service Brand
Chapter 9: Service Quality
Chapter 10; Engaging Employers in Service Delivery
Chapter 11: The Pricing Services
Chapter 12: Yield Management: Matching Capacity with Demand
Chapter 13: Managing Communications
Chapter 14: Globalized Services Marketing
0077129512 9780077129514
Service industries --Marketing.
Business and Management.
HF5415.1 / 3.P18
Principles of services marketing Adrian Palmer - 6th ed. - Maidenhead : McGraw-Hill Education, 2011. - xvii, 525 p. : illus.; 27 cm
Includes Index
Chapter 1: What is Service Marketing?
Chapter 2: The Service Encounter
Chapter 3: Service Efficiency and Effectiveness in the Internet Age
Chapter 4: making Service Accessible to Consumers
Chapter 5: Undertaking Services Buyer Bahaviour
Chapter 6: Relationships, Partnership and Networks
Chapter 7: Innovation and New Service Development
Chapter 8: Developing Service Brand
Chapter 9: Service Quality
Chapter 10; Engaging Employers in Service Delivery
Chapter 11: The Pricing Services
Chapter 12: Yield Management: Matching Capacity with Demand
Chapter 13: Managing Communications
Chapter 14: Globalized Services Marketing
0077129512 9780077129514
Service industries --Marketing.
Business and Management.
HF5415.1 / 3.P18