Introduction to mass communication : media literacy and culture / Stanley J. Baran.
Material type:
TextPublication details: xx, 450p. McGraw-Hill 2012Edition: Seventh editionDescription: 1 volume (various pagings) : illustrations (some color) ; 28 cmISBN: - 9780073526157
- 0073526150
- 9780071317153
- 0071317155
- P90 .B284
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| P90 .B23 Introduction to mass communication | P90. B23 Introduction to mass communication: | P90. B23 Introduction to mass communication: | P90 .B284 Introduction to mass communication : | P90 .B284 Introduction to mass communication : | P90 .B72 The media student's book / | P90 .D485 Human communication : |
Includes index
PART 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. PART II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9.Video games -- Chapter 10.The Internet and the world wide web. PART III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. PART IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media.
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