Introduction to mass communication : (Record no. 4322)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01404cam a2200229 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780073526157 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0073526150 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071317153 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071317155 |
| 050 00 - CALL NUMBER | |
| Classification number | P90 |
| Item number | .B284 |
| 100 1# - AUTHOR | |
| Personal name | Baran, Stanley J. |
| 245 10 - TITLE | |
| Title | Introduction to mass communication : |
| Remainder of title | media literacy and culture / |
| Statement of responsibility, etc | Stanley J. Baran. |
| 250 ## - EDITION | |
| Edition statement | Seventh edition. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | xx, 450p. |
| Name of publisher | McGraw-Hill |
| Year of publication | 2012 |
| 300 ## - DESCRIPTION | |
| Number of Pages | 1 volume (various pagings) : |
| Other physical details | illustrations (some color) ; |
| Dimensions | 28 cm. |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Table of Content | PART 1. Laying the groundwork. Chapter 1. Mass communication, culture, and media literacy -- Chapter 2. Convergence and the reshaping of mass media. PART II. Media, media industries, and media audiences. Chapter 3. Books -- Chapter 4. Newspapers -- Chapter 5. Magazines -- Chapter 6. Film -- Chapter 7. Radio, recording and popular music -- Chapter 8. Television, cable, and mobile video -- Chapter 9.Video games -- Chapter 10.The Internet and the world wide web. PART III. Supporting Industries. Chapter 11. Public relations -- Chapter 12. Advertising. PART IV. Mass-mediated culture in the information age. Chapter 13. Theories and effects of mass communication -- Chapter 14. Media freedom, regulation, and ethics -- Chapter 15. Global media. |
| 650 #0 - SUBJECTS | |
| Topical Term | Mass media. |
| 650 #0 - SUBJECTS | |
| Topical Term | Mass media and culture. |
| 650 #0 - SUBJECTS | |
| Topical Term | Media literacy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 01/06/2016 | P90 .B284 | 6315 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 01/06/2016 | P90 .B284 | 2294 | Books |