E-business / Greg Holden, Shannon Belew, Joel Elad, Jason R. Rich
Material type:
TextPublication details: New York John Wiley & Sons, Inc. 2009Description: xxiii, 447pISBN: - 9780470198575
- HF5548.32 .EB9
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Methodist University Library Main General Stacks | Reference | HF5548.32 .EB9 (Browse shelf(Opens below)) | Available |
Part 1: Getting started in e-business --
Chapter 1. An introduction to e-business --
Chapter 2. The law, ethics, and consumer policies --
Chapter 3. Planning an e-business --
Chapter 4. Financing and launching an e-business --
Chapter 5. Accounting and taxes --
Part 2: Operating an e-business --
Chapter 6. Online payments and shopping carts --
Chapter 7. Products, inventory, and fulfullment --
Chapter 8. Marketing an e-business --
Chapter 9. Effectively using search engines --
Chapter 10. E-business customer service --
Part 3: Creating and operating a web site --
Chapter 11. Equipment, software, and web hosting --
Chapter 12. Successful web site design --
Chapter 13. Tracking and analyzing customer data --
Chapter 14. E-business security.
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