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Holden, Greg

E-business / Greg Holden, Shannon Belew, Joel Elad, Jason R. Rich - New York John Wiley & Sons, Inc. 2009 - xxiii, 447p.

Part 1: Getting started in e-business --
Chapter 1. An introduction to e-business --
Chapter 2. The law, ethics, and consumer policies --
Chapter 3. Planning an e-business --
Chapter 4. Financing and launching an e-business --
Chapter 5. Accounting and taxes --

Part 2: Operating an e-business --
Chapter 6. Online payments and shopping carts --
Chapter 7. Products, inventory, and fulfullment --
Chapter 8. Marketing an e-business --
Chapter 9. Effectively using search engines --
Chapter 10. E-business customer service --


Part 3: Creating and operating a web site --
Chapter 11. Equipment, software, and web hosting --
Chapter 12. Successful web site design --
Chapter 13. Tracking and analyzing customer data --
Chapter 14. E-business security.

ISBN: 9780470198575

Subjects--Topical Terms:
Electronic Commerce
New Business Enterprise -- website development
Web Site Development

LC Class. No.: HF5548.32 / .EB9