Strategic marketing / David W. Cravens.
Material type:
TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston : Irwin/McGraw-Hill, 2000.Edition: 6th edDescription: xvi, 752 p. : illus. ; 25 cmISBN: - 0070275432
- 9780070275430
- 0071169415
- 9780071169417
- HF5415.135 .C72 2
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Methodist University Library Tema Reference | HF5415.135 .C72 2 (Browse shelf(Opens below)) | Available | 21233 |
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| HF5415.13 .P388 A preface to marketing management / | HF 5415.13. W5476 Marketing management | HF5415.13 W69 Services marketing : | HF5415.135 .C72 2 Strategic marketing / | HF5415.2 .B779 Marketing research / | HF5415.2 .H258 Marketing research : | HF5429 .L4828 Retailing management / |
Includes Index
Chapter 1: Market-Driven Strategy
Chapter 2: Corporate, Business and Marketing Strategy
App. 2A. Financial Analysis for Marketing Planning and Control
Chapter 3: Markets and Competitive Space
App. 3A. Forecasting Guidelines
Chapter 4: Strategic Market Segmentation
Chapter 5: Capabilities for Continuous Learning About Markets
Chapter 6: Market Targeting and Strategic Positioning
Chapter 7: Strategic Relationships
App. 7A. Customer Relationship Management (CRM)
Chapter 8: Planning for New Products
Chapter 9: Strategic Brand Management
Chapter 10: Value-Chain Strategy
Chapter 11: Pricing Strategy and Management
Chapter 12: Promotion, Advertising and Sales Promotion Strategies
Chapter 13: Sales Force, Internet and Direct Marketing Strategies
Chapter 14: Designing Market-Driven Organizations
Chapter 15: Marketing Strategy Implementation and Control.
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