Strategic marketing / (Record no. 4080)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01550cam a22002414a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0070275432 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780070275430 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071169415 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071169417 |
| 050 00 - CALL NUMBER | |
| Classification number | HF5415.135 |
| Item number | .C72 2 |
| 100 1# - AUTHOR | |
| Personal name | Cravens, David W. |
| 245 10 - TITLE | |
| Title | Strategic marketing / |
| Statement of responsibility, etc | David W. Cravens. |
| 250 ## - EDITION | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Boston : |
| Name of publisher | Irwin/McGraw-Hill, |
| Year of publication | 2000. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xvi, 752 p. : |
| Other physical details | illus. ; |
| Dimensions | 25 cm. |
| 440 #4 - SERIES | |
| SERIES | The Irwin/McGraw-Hill series in marketing |
| 500 ## - NOTES | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Chapter 1: Market-Driven Strategy<br/>Chapter 2: Corporate, Business and Marketing Strategy<br/>App. 2A. Financial Analysis for Marketing Planning and Control<br/>Chapter 3: Markets and Competitive Space <br/>App. 3A. Forecasting Guidelines<br/>Chapter 4: Strategic Market Segmentation<br/>Chapter 5: Capabilities for Continuous Learning About Markets <br/>Chapter 6: Market Targeting and Strategic Positioning <br/>Chapter 7: Strategic Relationships<br/>App. 7A. Customer Relationship Management (CRM) <br/>Chapter 8: Planning for New Products <br/>Chapter 9: Strategic Brand Management <br/>Chapter 10: Value-Chain Strategy <br/>Chapter 11: Pricing Strategy and Management <br/>Chapter 12: Promotion, Advertising and Sales Promotion Strategies <br/>Chapter 13: Sales Force, Internet and Direct Marketing Strategies <br/>Chapter 14: Designing Market-Driven Organizations<br/>Chapter 15: Marketing Strategy Implementation and Control. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Decision making. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management. |
| 650 #0 - SUBJECTS | |
| Topical Term | Marketing |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Methodist University Library Tema | Methodist University Library Tema | Reference | 17/04/2006 | HF5415.135 .C72 2 | 21233 | Books |