Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.
Material type:
TextPublication details: Oxford, England : Butterworth-Heinemann, c1995.Edition: 2nd edDescription: xi, 404 p. : ill. ; 25 cmISBN: - 0750622474
- 9780750622479
- HG186.G7 M33
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Methodist University Library Main General Stacks | Reference | HG186.G7 M33 (Browse shelf(Opens below)) | Available | 13470 | |||||||||||||
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Books
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Methodist University Library Main General Stacks | Reference | HG186.G7 M33 (Browse shelf(Opens below)) | Available | 13469 |
Includes references and index
The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington). 1. The changing environment of financial services / James F. Devlin and Mike Wright --
2. Understanding consumers and markets / Sally McKechnie and Tina Harrison --
3. Developing marketing strategy / Christine Ennew --
4. The financial services marketing mix / Christine Ennew and Trevor Watkins --
5. Product strategy / Christine Ennew --
6. Advertising and promotion / Des Thwaites --
7. Pricing / David Llewellyn and Leigh Drake --
8. Distribution channels / Barry Howcroft and Julia Kiely --
9. Customer care and service quality / Barbara R. Lewis --
10. Bank marketing / Mike Wright and Barry Howcroft --
11. Insurance marketing / Stephen Diacon and Trevor Watkins --
12. Building society marketing / Donald W. Cowell --
13. The marketing of unit and investment trusts / Paul Draper --
14. Credit cards / Steve Worthington --
15. Case studies.
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