Marketing financial services / (Record no. 3904)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02222cam a2200241 a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0750622474 |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER | |
| ISSN | 9780750622479 |
| 050 00 - CALL NUMBER | |
| Classification number | HG186.G7 |
| Item number | M33 |
| 100 ## - AUTHOR | |
| Personal name | Christine Ennew |
| 245 00 - TITLE | |
| Title | Marketing financial services / |
| Statement of responsibility, etc | edited by Christine Ennew, Trevor Watkins, and Mike Wright. |
| 250 ## - EDITION | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | Oxford, England : |
| Name of publisher | Butterworth-Heinemann, |
| Year of publication | c1995. |
| 300 ## - DESCRIPTION | |
| Number of Pages | xi, 404 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - NOTES | |
| General note | Includes references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | The changing Environment of Financial Services (Mike Wright and Jim Devlin); Consumers and Markets (Sally McKechnie and Tina Harrison); Marketing Strategy and Planning (Chris Ennew); Marketing Mix (Chris Ennew and Trevor Watkins); Product Strategy (Chris Ennew); Advertising and Promotion (Des Thwaites); Pricing (Leigh Drake and David Llewellyn); Distribution (Barry Howcroft and Julia Kiely); Customer Care (Barbara Lewis); Bank and Marketing (Barry Howcroft and Mike Wright); Building Society Marketing (Don Cowell); Insurance Marketing (Trevor Watkins and Steve Diacon); Marketing Unit and Investment Trusts (Paul Draper); Credit Cards (Steve Worthington). 1. The changing environment of financial services / James F. Devlin and Mike Wright --<br/>2. Understanding consumers and markets / Sally McKechnie and Tina Harrison --<br/>3. Developing marketing strategy / Christine Ennew --<br/>4. The financial services marketing mix / Christine Ennew and Trevor Watkins --<br/>5. Product strategy / Christine Ennew --<br/>6. Advertising and promotion / Des Thwaites --<br/>7. Pricing / David Llewellyn and Leigh Drake --<br/>8. Distribution channels / Barry Howcroft and Julia Kiely --<br/>9. Customer care and service quality / Barbara R. Lewis --<br/>10. Bank marketing / Mike Wright and Barry Howcroft --<br/>11. Insurance marketing / Stephen Diacon and Trevor Watkins --<br/>12. Building society marketing / Donald W. Cowell --<br/>13. The marketing of unit and investment trusts / Paul Draper --<br/>14. Credit cards / Steve Worthington --<br/>15. Case studies. |
| 650 #0 - SUBJECTS | |
| Topical Term | Financial services industry |
| 650 #0 - SUBJECTS | |
| Topical Term | Bank marketing |
| 650 #0 - SUBJECTS | |
| Topical Term | Advertising |
| 700 1# - OTHER AUTHORS | |
| Personal name | Ennew, Christine. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Watkins, Trevor. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Wright, Mike, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 03/12/1999 | HG186.G7 M33 | 13470 | Books | ||
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 03/12/1999 | HG186.G7 M33 | 13469 | Books |