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Business : the American challenge for global competitiveness / William G. Zikmund, R. Dennis Middlemist, Melanie R. Middlemist.

By: Contributor(s): Material type: TextPublication details: Homewood, IL : Austen Press ; Burr Ridge, Ill. : Irwin, c1995.Description: 1 v. (various pagings) : col. ill., col. map ; 26 cmISBN:
  • 0256114129
Subject(s): LOC classification:
  • HF5351 .Z54
Contents:
Part 1: Business Foundations Chapter 1. The Nature of Business Chapter 2. Capitalism and Contemporary Economics Chapter 3. Economic and Global Issues in our Service Economy Chapter 4. Forms of Business Ownership Chapter 5. The business Mission and Social Responsibility Chapter 6. Small Business, Entrepreneurship, and Franchises Part 2: Organizational Management Chapter 7. The function of management Chapter 8. Organizational structure Chapter 9. Production, Logistics, and Quality improvement Processes Part 3: Human Resources Chapter 10. Human Relations, Motivation and Performance Chapter 11. Human Resource Management Chapter 12, Employee relations Part 4. Marketing Management Chapter 13. Marketing Principles Chapter 14. Products, Brands, and Prices Chapter 15. Distribution Chapter 16. Promotion Part 5. Tools for Business Decisions Making Chapter 17. Information for Managers Chapter 18. Accounting Part 6. Finance Chapter 19. Money and Financial Institutions Chapter 20. The Securities Markets Chapter 21. Financial Management Chapter 22. Managing Risk and Insurance Part 7. Business Opportunities and Constraints Chapter 23. Business law and Government Regulations
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HF5351 .Z54 (Browse shelf(Opens below)) Available 25398
Books Methodist University Library Main General Stacks HF5351 .Z54 (Browse shelf(Opens below)) Available 25399
Books Methodist University Library Main General Stacks Non-fiction HF5351 .Z54 (Browse shelf(Opens below)) Available 25395

Browsing Methodist University Library Main shelves,Shelving location: General Stacks,Collection: Non-fiction Close shelf browser (Hides shelf browser)

Includes bibliographical references and index

Part 1: Business Foundations
Chapter 1. The Nature of Business
Chapter 2. Capitalism and Contemporary Economics
Chapter 3. Economic and Global Issues in our Service Economy
Chapter 4. Forms of Business Ownership
Chapter 5. The business Mission and Social Responsibility
Chapter 6. Small Business, Entrepreneurship, and Franchises

Part 2: Organizational Management
Chapter 7. The function of management
Chapter 8. Organizational structure
Chapter 9. Production, Logistics, and Quality improvement Processes

Part 3: Human Resources
Chapter 10. Human Relations, Motivation and Performance
Chapter 11. Human Resource Management
Chapter 12, Employee relations

Part 4. Marketing Management
Chapter 13. Marketing Principles
Chapter 14. Products, Brands, and Prices
Chapter 15. Distribution
Chapter 16. Promotion

Part 5. Tools for Business Decisions Making
Chapter 17. Information for Managers
Chapter 18. Accounting

Part 6. Finance
Chapter 19. Money and Financial Institutions
Chapter 20. The Securities Markets
Chapter 21. Financial Management
Chapter 22. Managing Risk and Insurance

Part 7. Business Opportunities and Constraints
Chapter 23. Business law and Government Regulations

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