Business : the American challenge for global competitiveness / William G. Zikmund, R. Dennis Middlemist, Melanie R. Middlemist.
Material type:
TextPublication details: Homewood, IL : Austen Press ; Burr Ridge, Ill. : Irwin, c1995.Description: 1 v. (various pagings) : col. ill., col. map ; 26 cmISBN: - 0256114129
- HF5351 .Z54
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| HF1017 .W43 Applied statistics for business and economics : | HF1017 .W43 Applied statistics for business and economics : | HF1131 .D54 Career, communication, and critical thinking / | HF5351 .Z54 Business : | HF5386.C68 Skills for success : | HF5386.C68 Skills for success : | HF5438.8.P74 K53 2011 Pitch anything : |
Includes bibliographical references and index
Part 1: Business Foundations
Chapter 1. The Nature of Business
Chapter 2. Capitalism and Contemporary Economics
Chapter 3. Economic and Global Issues in our Service Economy
Chapter 4. Forms of Business Ownership
Chapter 5. The business Mission and Social Responsibility
Chapter 6. Small Business, Entrepreneurship, and Franchises
Part 2: Organizational Management
Chapter 7. The function of management
Chapter 8. Organizational structure
Chapter 9. Production, Logistics, and Quality improvement Processes
Part 3: Human Resources
Chapter 10. Human Relations, Motivation and Performance
Chapter 11. Human Resource Management
Chapter 12, Employee relations
Part 4. Marketing Management
Chapter 13. Marketing Principles
Chapter 14. Products, Brands, and Prices
Chapter 15. Distribution
Chapter 16. Promotion
Part 5. Tools for Business Decisions Making
Chapter 17. Information for Managers
Chapter 18. Accounting
Part 6. Finance
Chapter 19. Money and Financial Institutions
Chapter 20. The Securities Markets
Chapter 21. Financial Management
Chapter 22. Managing Risk and Insurance
Part 7. Business Opportunities and Constraints
Chapter 23. Business law and Government Regulations
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