Normal view MARC view ISBD view

Zikmund, William G.

Business : the American challenge for global competitiveness / William G. Zikmund, R. Dennis Middlemist, Melanie R. Middlemist. - Homewood, IL : Burr Ridge, Ill. : Austen Press ; Irwin, c1995. - 1 v. (various pagings) : col. ill., col. map ; 26 cm.

Includes bibliographical references and index

Part 1: Business Foundations
Chapter 1. The Nature of Business
Chapter 2. Capitalism and Contemporary Economics
Chapter 3. Economic and Global Issues in our Service Economy
Chapter 4. Forms of Business Ownership
Chapter 5. The business Mission and Social Responsibility
Chapter 6. Small Business, Entrepreneurship, and Franchises

Part 2: Organizational Management
Chapter 7. The function of management
Chapter 8. Organizational structure
Chapter 9. Production, Logistics, and Quality improvement Processes

Part 3: Human Resources
Chapter 10. Human Relations, Motivation and Performance
Chapter 11. Human Resource Management
Chapter 12, Employee relations

Part 4. Marketing Management
Chapter 13. Marketing Principles
Chapter 14. Products, Brands, and Prices
Chapter 15. Distribution
Chapter 16. Promotion

Part 5. Tools for Business Decisions Making
Chapter 17. Information for Managers
Chapter 18. Accounting

Part 6. Finance
Chapter 19. Money and Financial Institutions
Chapter 20. The Securities Markets
Chapter 21. Financial Management
Chapter 22. Managing Risk and Insurance

Part 7. Business Opportunities and Constraints
Chapter 23. Business law and Government Regulations

ISBN: 0256114129

Subjects--Topical Terms:
Business.
Management.

LC Class. No.: HF5351 / .Z54