Marketing of Financial Services Clifford Duke Mettle

By:

Clifford Duke Mettle

Contributor(s):

Ofori Akuamoah

Material type:

TextSeries: Bankers Workbook SeriesPublication details: Vision Design The Chartered Institute of Bankers 2007Description: xiv, 365p illus, 24cmISBN:

9988788177

Subject(s):

Marketing -- Financail Services

LOC classification:

HG151.8

Contents:

Unit 1 Introduction to financial services marketing Uni t2 The marketing plan Unit 3 The individual and organizational buyer behavior Unit 4 The competitive environment Unit 5 Market Segmentation Unit 6 Mock Examination Unit 7 Marketing information & Research Unit 8 The services marketing mix Unit 9 Product strategy Unit 10 Price strategy Unit 11 Place strategy Unit 12 Mock examination Unit 13 Promotion Strategy Unit 14 People in financial services Unit 15 Physical evidence strategy Unit 16 Process strategy Unit 17 Mock examinations Appendices

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Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	Methodist University Library Main General Stacks		Reference		HG151.8 (Browse shelf(Opens below))					Available			20446
	Books	Methodist University Library Main General Stacks		Reference		HG151.8 (Browse shelf(Opens below))					Available			20447

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Unit 1 Introduction to financial services marketing
Uni t2 The marketing plan
Unit 3 The individual and organizational buyer behavior
Unit 4 The competitive environment
Unit 5 Market Segmentation
Unit 6 Mock Examination
Unit 7 Marketing information & Research
Unit 8 The services marketing mix
Unit 9 Product strategy
Unit 10 Price strategy
Unit 11 Place strategy
Unit 12 Mock examination
Unit 13 Promotion Strategy
Unit 14 People in financial services
Unit 15 Physical evidence strategy
Unit 16 Process strategy
Unit 17 Mock examinations
Appendices

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