Marketing of Financial Services
Clifford Duke Mettle
Marketing of Financial Services Clifford Duke Mettle - Vision Design The Chartered Institute of Bankers 2007 - xiv, 365p illus, 24cm - Bankers Workbook Series .
Unit 1 Introduction to financial services marketing
Uni t2 The marketing plan
Unit 3 The individual and organizational buyer behavior
Unit 4 The competitive environment
Unit 5 Market Segmentation
Unit 6 Mock Examination
Unit 7 Marketing information & Research
Unit 8 The services marketing mix
Unit 9 Product strategy
Unit 10 Price strategy
Unit 11 Place strategy
Unit 12 Mock examination
Unit 13 Promotion Strategy
Unit 14 People in financial services
Unit 15 Physical evidence strategy
Unit 16 Process strategy
Unit 17 Mock examinations
Appendices
9988788177
Marketing--Financail Services
HG151.8
Marketing of Financial Services Clifford Duke Mettle - Vision Design The Chartered Institute of Bankers 2007 - xiv, 365p illus, 24cm - Bankers Workbook Series .
Unit 1 Introduction to financial services marketing
Uni t2 The marketing plan
Unit 3 The individual and organizational buyer behavior
Unit 4 The competitive environment
Unit 5 Market Segmentation
Unit 6 Mock Examination
Unit 7 Marketing information & Research
Unit 8 The services marketing mix
Unit 9 Product strategy
Unit 10 Price strategy
Unit 11 Place strategy
Unit 12 Mock examination
Unit 13 Promotion Strategy
Unit 14 People in financial services
Unit 15 Physical evidence strategy
Unit 16 Process strategy
Unit 17 Mock examinations
Appendices
9988788177
Marketing--Financail Services
HG151.8