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Loyalty marketing : the second act Brian P. Woolf
Material type:
TextPublication details: Greenville : Teal Books, 1999Description: 243 p ill. 24cmISBN: - 0963202545
- HF5415.525 .W84
Contents:
i. An introduction to excellence
ii. The drivers paths of loyalty
iii. How customer measurement help
iv. Drawing it all together
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Methodist University Library Main General Stacks | Reference | HF5415.525 .W84 (Browse shelf(Opens below)) | 1 | Available | 3987 |
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| HF5415.5 .W442 Superior customer value in the new economy : | HF5415.5 .W595 Stop selling, start partnering : | HF5415.5.T513 Customer service : | HF5415.525 .W84 Loyalty marketing : | HF5415.55 .Eg1 Relationship marketing : | HF5415.55 .R66 Voice-of-the-customer marketing : | HF5415.7 .H66 The handbook of logistics & distribution management / |
Includes index.
i. An introduction to excellence
ii. The drivers paths of loyalty
iii. How customer measurement help
iv. Drawing it all together
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