Loyalty marketing :
Woolf, Brian P.
Loyalty marketing : the second act Brian P. Woolf - Greenville : Teal Books, 1999 - 243 p ill. 24cm.
Includes index.
i. An introduction to excellence
ii. The drivers paths of loyalty
iii. How customer measurement help
iv. Drawing it all together
0963202545
Marketing
Management
HF5415.525 / .W84
Loyalty marketing : the second act Brian P. Woolf - Greenville : Teal Books, 1999 - 243 p ill. 24cm.
Includes index.
i. An introduction to excellence
ii. The drivers paths of loyalty
iii. How customer measurement help
iv. Drawing it all together
0963202545
Marketing
Management
HF5415.525 / .W84