Strategic management of technological innovation / Melissa A. Schilling.
Material type:
TextPublication details: Boston : McGraw-Hill/Irwin, c2008.Edition: 2nd edDescription: xv, 313 p. : ill. ; 23 cmISBN: - 0073210587 (alk. paper)
- 9780073210582(alk. paper)
- HD45 .S3353
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Methodist University Library Main General Stacks | Reference | HD45 .S3353 (Browse shelf(Opens below)) | Available | 30597 |
Includes index
1. Introduction
Part One: Industry Dynamics of Technological Innovation
Chapter 2. Sources of Innovation
Chapter 3. Types and Patterns of Innovation
Chapter 4. Standards Battles and Design Dominance
Chapter 5. Timing of Entry
Part Two: Formulating Technological Innovation Strategy
Chapter 6. Defining the Organization's Strategic Direction
Chapter 7. Choosing Innovation Projects
Chapter 8. Collaboration Strategies
Chapter 9. Protecting Innovation
Part Three: Implementing Technological Innovation Strategy
Chapter 10. Organizing for Innovation
Chapter 11. Managing the New Product Development Process Chapter 12. Managing New Product Development Teams
Chapter 13. Crafting a Deployment Strategy
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