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Schilling, Melissa A.

Strategic management of technological innovation / Melissa A. Schilling. - 2nd ed. - Boston : McGraw-Hill/Irwin, c2008. - xv, 313 p. : ill. ; 23 cm.

Includes index

1. Introduction

Part One: Industry Dynamics of Technological Innovation
Chapter 2. Sources of Innovation
Chapter 3. Types and Patterns of Innovation
Chapter 4. Standards Battles and Design Dominance
Chapter 5. Timing of Entry

Part Two: Formulating Technological Innovation Strategy
Chapter 6. Defining the Organization's Strategic Direction
Chapter 7. Choosing Innovation Projects
Chapter 8. Collaboration Strategies
Chapter 9. Protecting Innovation

Part Three: Implementing Technological Innovation Strategy
Chapter 10. Organizing for Innovation
Chapter 11. Managing the New Product Development Process Chapter 12. Managing New Product Development Teams
Chapter 13. Crafting a Deployment Strategy

ISBN: 0073210587 (alk. paper) 9780073210582(alk. paper)

Subjects--Topical Terms:
Technological innovations--Management.
New products--Management.
Strategic planning.

LC Class. No.: HD45 / .S3353