Strategic management of technological innovation / Melissa A. Schilling.
Material type:
TextPublication details: Boston McGraw-Hill 2008Edition: Second editionDescription: xv, 313 pages ; 24 cmISBN: - 0071259422
- 9780071259422
- HD45 .S3353
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Methodist University Library Main General Stacks | Reference | HD45 .S3353 (Browse shelf(Opens below)) | Available | 29322 |
Includes index
Chapter 1. Introduction
Part 1. Industry Dynamics of Technological Innovation
Chapter 2. Sources of Innovation
Chapter 3. Types and Patterns of Innovation
Chapter 4. Standards Battles and Design Dominance
Chapter 5. Timing of Entry
PART 2. Formulating Technological Innovation Strategy
Chapter 6. Defining the Organization's Strategic Direction
Chapter 7. Choosing Innovation Projects
Chapter 8. Collaboration Strategies
Chapter 9. Protecting Innovation
Part 3. Implementing Technological Innovation Strategy
Chapter 10. Organizing for Innovation
Chapter 11. Managing the New Product Development Process
Chapter 12. Managing New Product Development Teams
Chapter 13. Crafting a Deployment Strategy
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