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Schilling, Melissa A.

Strategic management of technological innovation / Melissa A. Schilling. - Second edition. - Boston McGraw-Hill 2008 - xv, 313 pages ; 24 cm.

Includes index

Chapter 1. Introduction

Part 1. Industry Dynamics of Technological Innovation
Chapter 2. Sources of Innovation
Chapter 3. Types and Patterns of Innovation
Chapter 4. Standards Battles and Design Dominance
Chapter 5. Timing of Entry

PART 2. Formulating Technological Innovation Strategy
Chapter 6. Defining the Organization's Strategic Direction
Chapter 7. Choosing Innovation Projects
Chapter 8. Collaboration Strategies
Chapter 9. Protecting Innovation

Part 3. Implementing Technological Innovation Strategy
Chapter 10. Organizing for Innovation
Chapter 11. Managing the New Product Development Process
Chapter 12. Managing New Product Development Teams
Chapter 13. Crafting a Deployment Strategy

ISBN: 0071259422 9780071259422

Subjects--Topical Terms:
Technological innovations--Management.
New products--Management.
Strategic planning.

LC Class. No.: HD45 / .S3353