Business research methods / Donald R. Cooper, Pamela S. Schindler.
Material type:
TextPublication details: New York McGraw Hill 2006Edition: Ninth editionDescription: xxi, 744 pages : illustrations ; 29 cm + 1 CD-ROM (4 3/4 in)ISBN: - 0071244301
- HD 30.4 .C655
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| HD30.385 .H869 2004 Management : | HD30.4 Business research methods / | HD 30.4 .B62 Business research methods / | HD 30.4 .C655 Business research methods / | HD30.4 .E47 1998 Business research methods / | HD30.4 .G55 Research methods for managers / | HD30.4 .S28 Research methods for business students / |
Includes index
Part I: Introduction to Business Research --
Chapter 1. Research in Business --
Chapter 2. Thinking Like a Researcher --
Chapter 3. The Research Process: an overview --
Chapter 4. Business Research Requests and Proposals --
Appendix 4a: Covering Kids RFP --
Chapter 5. Ethics in Business Research --
Part II: The Design of Research --
Chapter 6. Research Design: An Overview --
Chapter 7. Secondary Data Searches --
Chapter 8. Qualitative Research --
Chapter 9. Observation Studies --
Chapter 10. Surveys --
Chapter 11. Experiments and Test Markets --
Appendix 11 a: Complex Experimental Designs --
Part III: The Sources and Collection of Data --
Chapter 12. Measurement --
Chapter 13. Measurement Scales --
Chapter 14. Questionnaires and Instruments --
Appendix 14a: Crafting Effective Measurement Questions --
Appendix 14b: Pretesting Options and Discoveries --
Chapter 15. Sampling Concepts --
Appendix 15a: Determining Sample Size --
Part IV: Analysis and Presentation of Data --
Chapter 16. Data Preparation and Analysis --
Appendix 16a: Describing Data Statistically --
Chapter 17. Exploring, Displaying, and Examining Data --
Chapter 18. Hypothesis Testing --
Chapter 19. Measures of Association --
Chapter 20. Multivariate Analysis: An Overview --
Chapter 21. Presenting Insights and Findings: Written and Oral Reports --
Case abstracts --
Appendices --
A Focus Group Discussion Guide --
B Nonparametric Significance Tests --
C Selected Statistical Tables.
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