Business research methods / (Record no. 3392)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02103nam a2200193Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0071244301 |
| 050 ## - CALL NUMBER | |
| Classification number | HD 30.4 |
| Item number | .C655 |
| 100 1# - AUTHOR | |
| Personal name | Cooper, Donald R. |
| 245 10 - TITLE | |
| Title | Business research methods / |
| Statement of responsibility, etc | Donald R. Cooper, Pamela S. Schindler. |
| 250 ## - EDITION | |
| Edition statement | Ninth edition. |
| 260 ## - PUBLICATION INFORMATION | |
| Place of publication | New York |
| Name of publisher | McGraw Hill |
| Year of publication | 2006 |
| 300 ## - DESCRIPTION | |
| Number of Pages | xxi, 744 pages : |
| Other physical details | illustrations ; |
| Dimensions | 29 cm + |
| Accompanying material | 1 CD-ROM (4 3/4 in). |
| 500 ## - NOTES | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Table of Content | Part I: Introduction to Business Research --<br/>Chapter 1. Research in Business --<br/>Chapter 2. Thinking Like a Researcher --<br/>Chapter 3. The Research Process: an overview --<br/>Chapter 4. Business Research Requests and Proposals --<br/>Appendix 4a: Covering Kids RFP --<br/>Chapter 5. Ethics in Business Research --<br/><br/><br/>Part II: The Design of Research --<br/>Chapter 6. Research Design: An Overview --<br/>Chapter 7. Secondary Data Searches --<br/>Chapter 8. Qualitative Research --<br/>Chapter 9. Observation Studies --<br/>Chapter 10. Surveys --<br/>Chapter 11. Experiments and Test Markets --<br/>Appendix 11 a: Complex Experimental Designs --<br/><br/>Part III: The Sources and Collection of Data --<br/>Chapter 12. Measurement --<br/>Chapter 13. Measurement Scales --<br/>Chapter 14. Questionnaires and Instruments --<br/>Appendix 14a: Crafting Effective Measurement Questions --<br/>Appendix 14b: Pretesting Options and Discoveries --<br/>Chapter 15. Sampling Concepts --<br/>Appendix 15a: Determining Sample Size --<br/><br/><br/>Part IV: Analysis and Presentation of Data --<br/>Chapter 16. Data Preparation and Analysis --<br/>Appendix 16a: Describing Data Statistically --<br/>Chapter 17. Exploring, Displaying, and Examining Data --<br/>Chapter 18. Hypothesis Testing --<br/>Chapter 19. Measures of Association --<br/>Chapter 20. Multivariate Analysis: An Overview --<br/>Chapter 21. Presenting Insights and Findings: Written and Oral Reports --<br/>Case abstracts --<br/>Appendices --<br/>A Focus Group Discussion Guide --<br/>B Nonparametric Significance Tests --<br/>C Selected Statistical Tables. |
| 650 #0 - SUBJECTS | |
| Topical Term | Industrial mangement |
| General subdivision | Research. |
| 650 #0 - SUBJECTS | |
| Topical Term | Business |
| General subdivision | Research. |
| 700 1# - OTHER AUTHORS | |
| Personal name | Schindler, Pamela S. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Collection code | Home library | Current library | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Reference | Methodist University Library Main | Methodist University Library Main | General Stacks | 01/04/2008 | HD 30.4 .C655 | 29783 | Books |