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Essentials of entrepreneurship and small business management Norman M Scarborough; Amar Preet Singh

By: Material type: TextPublication details: Harlow : Pearson Education, 2013.Edition: 6th edDescription: 648 pages : illustrations (black and white), photographs (black and white) ; 28 cmISBN:
  • 0273779737
  • 9780273779735
Subject(s): LOC classification:
  • HD62.7 Sc1
Contents:
Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of EntrepreneurshipChapter 2. Inside the Entrepreneurial Mind: From Ideas to RealitySection II. Building the Business Plan: Beginning ConsiderationsChapter 3. Designing a Competitive Business Model and Building a Solid Strategic PlanChapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business PlanChapter 5. Forms of Business OwnershipChapter 6. Franchising and the EntrepreneurChapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing PlanChapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing StrategiesChapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of FundsChapter 13. Sources of Financing: Debt and EquityChapter 14. Choosing the Right Location and LayoutChapter 15. Global Aspects of EntrepreneurshipChapter 16. Building a New Venture Team and Planning for the Next
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books Methodist University Library Main General Stacks HD62.7 Sc1 (Browse shelf(Opens below)) Available 8234
Books Methodist University Library Main General Stacks Reference HD62.7 Sc1 (Browse shelf(Opens below)) Available 8235
Books Methodist University Library Main General Stacks HD62.7 Sc1 (Browse shelf(Opens below)) 1 Available 3991


Includes index.

Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of EntrepreneurshipChapter 2. Inside the Entrepreneurial Mind: From Ideas to RealitySection II. Building the Business Plan: Beginning ConsiderationsChapter 3. Designing a Competitive Business Model and Building a Solid Strategic PlanChapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business PlanChapter 5. Forms of Business OwnershipChapter 6. Franchising and the EntrepreneurChapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing PlanChapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing StrategiesChapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of FundsChapter 13. Sources of Financing: Debt and EquityChapter 14. Choosing the Right Location and LayoutChapter 15. Global Aspects of EntrepreneurshipChapter 16. Building a New Venture Team and Planning for the Next

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