Essentials of entrepreneurship and small business management
Scarborough, Norman M
Essentials of entrepreneurship and small business management Norman M Scarborough; Amar Preet Singh - 6th ed. - Harlow : Pearson Education, 2013. - 648 pages : illustrations (black and white), photographs (black and white) ; 28 cm.
Includes index.
Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of EntrepreneurshipChapter 2. Inside the Entrepreneurial Mind: From Ideas to RealitySection II. Building the Business Plan: Beginning ConsiderationsChapter 3. Designing a Competitive Business Model and Building a Solid Strategic PlanChapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business PlanChapter 5. Forms of Business OwnershipChapter 6. Franchising and the EntrepreneurChapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing PlanChapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing StrategiesChapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of FundsChapter 13. Sources of Financing: Debt and EquityChapter 14. Choosing the Right Location and LayoutChapter 15. Global Aspects of EntrepreneurshipChapter 16. Building a New Venture Team and Planning for the Next
0273779737 9780273779735
Small business -- Management.
Entrepreneurship.
New business enterprises
HD62.7 / Sc1
Essentials of entrepreneurship and small business management Norman M Scarborough; Amar Preet Singh - 6th ed. - Harlow : Pearson Education, 2013. - 648 pages : illustrations (black and white), photographs (black and white) ; 28 cm.
Includes index.
Section I. The Challenge of Entrepreneurship Chapter 1. The Foundations of EntrepreneurshipChapter 2. Inside the Entrepreneurial Mind: From Ideas to RealitySection II. Building the Business Plan: Beginning ConsiderationsChapter 3. Designing a Competitive Business Model and Building a Solid Strategic PlanChapter 4. Conducting a Feasibility Analysis and Crafting a Winning Business PlanChapter 5. Forms of Business OwnershipChapter 6. Franchising and the EntrepreneurChapter 7. Buying an Existing Business Section III. Building the Business Plan: Marketing and Financial Considerations Chapter 8. Building a Powerful Marketing PlanChapter 9. E-Commerce and the Entrepreneur Chapter 10. Pricing StrategiesChapter 11. Creating a Successful Financial Plan Chapter 12. Managing Cash Flow Section IV. Putting the Business Plan to Work: Sources of FundsChapter 13. Sources of Financing: Debt and EquityChapter 14. Choosing the Right Location and LayoutChapter 15. Global Aspects of EntrepreneurshipChapter 16. Building a New Venture Team and Planning for the Next
0273779737 9780273779735
Small business -- Management.
Entrepreneurship.
New business enterprises
HD62.7 / Sc1