International Marketing
Material type:
TextPublication details: Oxford: Butterworth Heinemann; 1998.Edition: 3rd edDescription: xi, 509 p.: ill; 28 cmISBN: - 9780750622417
- HF1416 .P35
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Books
|
Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22938 | ||||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22939 | ||||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22940 | ||||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22941 | ||||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22942 | ||||||||||||||
|
Books
|
Methodist University Library Tema General Stacks | HF1416 .P35 (Browse shelf(Opens below)) | Available | 22943 |
Browsing Methodist University Library Tema shelves,Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| No cover image available | No cover image available | No cover image available |
|
|
|
|
||
| HF 1416 .J63 Global Marketing: | HF 1416 .J63 Global Marketing: | HF 1416 .J63 Global Marketing: | HF1416 .P35 International Marketing | HF1416 .P35 International Marketing | HF1416 .P35 International Marketing | HF1416 .P35 International Marketing |
Includes index.
Chapter 1. International: a necessity not a luxury, but does corporate behaviour reflect it.
Chapter 2. Environmental marketing scanning: the 'slept' and 'C' factors
Chapter 3. Exporting-not just for the small business
Chapter 4. Market entry modes: strategic considerations of direct vs. indirect invovlment
Chapter 5. International product policy considerations
Chapter 6. Pricing, credit and terms of doing business
Chapter 7. Strategic international logistical and distribution decision
Chapter 8. Promotion within the foreign market
Chapter 9. International marketing planning: reviewing,appraising and implementing
Chapter 10. Marketing in Europe
Chapter 11. Marketing in the Pacific Rim
There are no comments on this title.